What is XiaoHongShu (Little Red Book)?
When you want to find information about fashion, beauty, food, and travel destinations, where do you go? In Taiwan, young people mainly use the "tag search" function on Instagram, where they can simply enter relevant keywords to find corresponding photos and posts.
In recent years, the rising Chinese app "XiaoHongShu" has also provided similar functions, successfully attracting the attention and usage of many young people in China. As of 2020, XiaoHongShu's user base has reached 100 million. What factors have led to XiaoHongShu capturing the hearts of mainland young users in a short period of time? How do the new generation of mainland youths or influencers use this new sharing platform to create advantages for themselves, build new fan groups, and generate income? This article will break it down for you!
Why Did XiaoHongShu Become Popular?
XiaoHongShu offers diverse channel categories, including fashion, makeup, hairstyles, skincare, fitness, technology, cars, language learning, as well as workplace and maternity-related content. It has everything you can think of. Taking the makeup channel as an example, common shared content includes "beginner makeup" and "makeup tutorials." The same product may have hundreds of different users sharing swatch videos, making the content quite rich.
XiaoHongShu vs. Instagram
One major feature of XiaoHongShu is that its users are mainly amateur bloggers. As long as the content is interesting and popular among netizens, even amateurs with limited resources or hosting experience can quickly accumulate a large number of fans. Because these bloggers are amateurs, their presentation of "no secrets" and "girl-next-door persona" are important elements that attract users, making the platform achieve a large number of down-to-earth amateur bloggers in a short period, maintaining a high level of user stickiness.
On XiaoHongShu, you often see various contents boasting "babysitting-level tutorials," "two-minute weight-loss exercises," "three ChatCPT techniques," and more. Users only need to watch a one-minute video and follow step by step to quickly master the corresponding skills. This quick, simple, and straightforward instructional video, compared to tutorials on YouTube, allows people to quickly gain a large amount of practical information in a short time, which is one of the reasons why XiaoHongShu is widely loved by users.
Two Main Ways to Make Money on XiaoHongShu
Advertising and Brand Collaboration
If you have a certain fan base and influence on XiaoHongShu, brands may collaborate with you to become their product or service spokesperson. The main reason why brands are willing to cooperate with influencers is that influencers have a wide popularity, usually based on a large number of followers or fan groups. These followers are keen on following the lives, viewpoints, or content in their professional fields, so influencers are often seen as KOLs in the corresponding fields.
Livestreaming Sales
Livestreaming sales is the evolution of graphical e-commerce, combining video with real-time introductions by real people. It changes the traditional passive sales method, no longer waiting for consumers to actively search for products, but actively recommending products to consumers through more in-depth product feature explanations, making the interaction richer than ordinary online shopping. While it brings in income through product sales, this method of making money also heavily relies on the host's speaking skills and expression abilities.
How Rakosell Can Help XiaoHongShu Users Increase Their Income?
You can use the new Taiwanese platform Rakosell to build your own fan group, allowing your fan group to subscribe to your content, bringing you continuous income every month. Here are methods for XiaoHongShu users with different levels of fan bases:
For New XiaoHongShu Users
For new XiaoHongShu users, you can first establish your own website on Rakosell. Write informative or instructional articles on topics you are familiar with, and you can also include links to XiaoHongShu tutorial videos in the articles. Although there may not be explosive traffic results in the short term, through years of accumulation, you can easily earn passive traffic online.
For XiaoHongShu Users with a Fan Base
For XiaoHongShu users with a fan base, you can more easily leverage your strengths on Rakosell. Through your existing fan group, you can create exclusive content on Rakosell for your fans to pay to view. You can also categorize your fans into different levels, thereby creating different content and products to better meet the needs of your fan groups!
Other Features of Rakosell
- Establish membership websites and creator pages
- Establish membership subscription plans
- Sell digital virtual products, manage customer orders, and data
- Create online courses
- Establish automated member communications and sales funnels to increase sales conversion rates
- Tips (coming soon)
How to Apply for Rakosell?
You only need to visit the official website of Rakosell and click on Join Now, fill out simple information and settings, and you can easily complete it within ten minutes. You can also read the Rakosell application package. Use the limited-time promo code 'freetrial886' now to enjoy one month free on the Rakosell Advanced Plan. Unlock unrestricted access to all Rakosell membership platform features.