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How do video game creators leverage membership plans to earn income?

Posted at:03/03/2024

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The rise of game reviews can be traced back to the era of gaming magazines, where reviewers provided game evaluations and recommendations to readers. However, with the proliferation of the internet and the emergence of platforms like YouTube, game reviews have gradually shifted from print media to online platforms, allowing players to access game information and reviews more quickly without waiting for magazine publications. This rapid feedback helps game developers understand player needs, speeding up game updates and improvements.

Those who produce game reviews need to play the games themselves to provide accurate and valuable content. Although the internet provides a platform for publishing reviews, creating high-quality reviews is not easy, making it difficult for many people to earn correct income from it. So how can you earn income from creating game content?

What methods can earn you income?

Method One: Exclusive Content

Provide exclusive game content to members, such as new levels, new characters, or behind-the-scenes development insights. This can incentivize players to purchase memberships to access more game content.

An example is the YouTube channel "Inside Gaming," which offers a membership program called "Inside Gaming First." This program provides exclusive video content for members, including behind-the-scenes footage, sharing of the production process, and unreleased game clips. These exclusive contents allow viewers to gain a deeper understanding of the game development process and give them early access to some unreleased game content, increasing motivation to subscribe.

Method Two: Membership Crowdfunding

Raise funds from fans through membership programs to support channel operations and produce more high-quality content. This approach can make viewers more invested and provide the channel with a stable source of income.

An example is the YouTube channel "Game Theory," which offers a membership program called "Theorist Community." This program not only provides exclusive video content and benefits for members but also has different membership levels with varying prices and benefits. The highest level members can participate in monthly online Q&A events, suggest topics within a specific time frame, and even participate in video production. This membership program allows viewers to participate more deeply in the channel's production process and provides the channel with a stable source of income to produce more high-quality content.

Method Three: Membership Benefits

Provide special benefits to members, such as ad-free viewing, special discount codes, or gifts. This can make viewers feel the value of membership and increase their willingness to purchase memberships.

An example is the YouTube channel "Kinda Funny Games," which offers a membership program called "Kinda Funny Games Club." This program offers various membership benefits, including ad-free viewing, exclusive discount codes and promotions, and regular receipt of member gifts. These benefits allow viewers to feel the value of membership, increasing their willingness to purchase memberships. At the same time, this can also help the channel gain a stable source of income to support the production of more high-quality content.

Method Four: Membership Events

Hold events exclusively for members, such as online gatherings, game battles, or exclusive Q&A sessions. This can increase members' involvement and encourage more people to join the membership program.

An example is the YouTube channel "Achievement Hunter," which offers a membership program called "AHWU Club." This program offers various member activities, including monthly online gatherings, exclusive game battles, and exclusive Q&A live sessions. These events are exclusive to members, increasing their involvement and encouraging more people to join the membership program. At the same time, these events can also help the channel establish closer interaction with viewers, increasing viewer loyalty to the channel.

Looking to explore other platforms?

Rakosell is tailored for creators and educators in the Asian market, especially in the Chinese-speaking region. It provides diverse and localized service solutions, as well as support for regional characteristics, such as multilingual interfaces and adaptation to Asian payment methods. Rakosell's services cover various aspects from simple setup to advanced content protection, aiming to provide a platform that better meets local market needs.

What else can you do with Rakosell?

  • Create membership websites and creator pages
  • Establish membership subscription plans
  • Sell digital products, manage customer orders, and data
  • Create online courses
  • Establish automated member communications and sales funnels to increase conversion rates
  • Tipping

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