Introduction
Wondering what exactly content marketing entails? Content marketing is a powerful marketing strategy that involves creating, sharing, and distributing valuable and engaging content to attract and retain a specific target audience's attention. Unlike traditional advertising, content marketing focuses on providing useful, practical, and high-quality content to build brand image, increase brand awareness, establish trust, and ultimately, encourage desired actions from the target audience, such as making purchases, subscribing to services, or engaging with the brand.
Content Marketing Challenges
Despite being hailed as a potent marketing strategy, creators may encounter a common challenge during the content creation process—the bottleneck. This situation can leave creators feeling puzzled, unsure how to consistently produce valuable content to meet the evolving needs of their audience. This article recommends three simple methods to ensure a constant stream of content ideas and inspiration to keep your content flowing!
1. Leveraging Current Events or Seasonal Content: Regardless of your content theme, there's potential to tie it into significant holidays or events. Even if the theme and the holiday aren't entirely aligned, clever connections can spark reader interest in a relevant and engaging way. Here are examples of four articles released during different seasons and holidays, leveraging the festive atmosphere and topics to enhance content appeal:
- Valentine's Day: Guide readers to "Understanding the Language of Love" through psychological quizzes and analysis, empowering them to navigate love effortlessly.
- Graduation Season: Explore "What Taiwan Education Doesn't Teach" and provide practical advice on finding life balance during graduation season, helping readers live their best lives.
- Year-End: Present "How to Plan New Year Resolutions with Design Thinking," injecting creative perspectives into readers' year-end reflections and future plans.
- New Year: Predict "2024 Social Media Trends" to provide insights into the new year's trends and offer strategies for navigating the "era of low attention."
Benefits:
- Instant Attention Grabber: Timely content attracts attention quickly, as it relates to current events or topics, increasing content exposure and sharing rates.
- Improved SEO: Event-based content is often relevant to popular search terms, helping boost your content's ranking on search engines and increase brand exposure.
- Brand Flexibility: Keeping up with current events demonstrates brand flexibility and sensitivity, making the brand more relatable to the target audience.
- Providing Value Perspective: Integrating the brand's viewpoint into current events can establish the brand's expertise in relevant fields, reinforcing the brand's value proposition.
2. Extending and Repurposing Content: Experienced creators often encounter two scenarios after creating content: realizing the need for further exploration in some areas or identifying content updates during content review. In such cases, authors can choose to extend or modify the content. While some may fear audience fatigue from seeing similar topics, it's essential to remember that audiences are willing to accept similar themes if presented in novel and engaging ways. Therefore, if a piece of content has proven effective, consider how to make it useful again. Here are some methods to try:
3. Directly Asking Your Audience: When stuck in the content creation process or unsure of what type of content to produce, the simplest and most practical solution is to "ask directly." This technique, though straightforward, is often overlooked, perhaps because some people feel shy or haven't considered it. Therefore, they often arrange content based solely on their preferences. You can interact with your fans through different platforms such as Facebook, IG, etc. Conduct private messages, polls, create surveys, or ask fans to fill out questionnaires, directly inquire about what they want to see or need help with, or ask them why they follow you. Gathering these Q&A, feedback, or even giving them space to ask questions contains valuable information and inspiration—don't ignore it!
Conclusion
Content creation is not just about pursuing interests but also considering market demand, understanding what audiences want to see, and what you can offer. So, when you're feeling lost, don't guess blindly—ask directly.
How Rakosell Elevates Content Creators' Income
If you're already a content creator with a substantial following or aspiring to become one, you can use the new Taiwan platform Rakosell to establish your fan base and generate continuous income through subscriptions. Rakosell provides a platform for your fans to subscribe to your content, bringing you steady monthly income.
Rakosell's Benefits for Content Creators
As your fan base grows, it's time to create your membership platform, allowing loyal fans and customers who track you on other platforms to join your membership website directly, receive your published content, and subscribe to become your core supporters. Not only can you create content for loyal fans, but you can also earn a stable monthly income through exclusive content, continuing to support your long-term creativity!
Additional Features of Rakosell
- Establish membership websites and creator pages
- Create subscription plans for members
- Sell digital products*, manage customer orders and data
- Create online courses
- Set up automated member communication and sales funnels to increase conversion rates
- Tipping
How to Apply for Rakosell: You only need to visit Rakosell's official website and click "Join Now," fill in simple information and settings, and you can easily complete it within ten minutes. You can also read the Rakosell application guide.
Use the limited-time promo code 'freetrial886' now to enjoy one month free on the Rakosell Advanced Plan. Unlock unrestricted access to all Rakosell membership platform features.