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The Rise of Vtubers: Exploring the Virtual Content Creator Trend

Posted at:12/11/2023

What is Vtuber?

For those looking to enter the digital realm, Vtuber is an undeniable trend. Vtuber, short for Virtual YouTuber, is primarily composed of two elements: the "real person" and the "skin." The term "real person" originates from Japanese and refers to the actual individual behind the Vtuber, while "skin" refers to the virtual two-dimensional image.

In simple terms, you can think of a Vtuber as a content creator who plays a virtual character on YouTube, similar to someone portraying a cartoon character at an amusement park, except the work is on a digital platform. Through their virtual avatars, Vtubers can express their true personalities more freely, creating unique character traits for their roles, which is a key reason for the rapid popularity of Vtubers.

The appeal of Vtubers lies in breaking the boundaries between reality and virtuality, allowing creators to interact with audiences in entirely new ways. This not only creates more entertaining content but also introduces a new style of creation, transforming the digital space into a stage for self-expression. For those eager to explore creativity and uniqueness in the digital world, Vtuber is undoubtedly an exciting field.

Why did Vtubers emerge?

The rise of Vtubers is mainly due to the rapid development of digital technology and online platforms, as well as the audience's demand for new content and entertainment forms. With advancements in virtual reality (VR) and augmented reality (AR) technologies, creating high-quality virtual characters has become easier, allowing Vtubers to present themselves in a more realistic and vivid manner on digital platforms.

Difference between Vtuber and YouTuber?

Vtubers and YouTubers are both digital content creators, but there are some significant differences between them:

Authenticity of the character:

  • YouTuber: Usually a real person who creates content on YouTube using their true identity.

  • Vtuber: A fictional virtual character controlled by a real individual (the person behind the avatar).

Content style:

  • YouTuber: Focuses on real-life activities, opinions, education, and other topics.

  • Vtuber: Focuses on virtual worlds, animation styles, role-playing, and other fictional and entertainment-oriented themes.

Interactivity:

  • YouTuber: Interactivity primarily involves comments, subscriptions, and shares.

  • Vtuber: Due to the design of virtual characters, Vtubers can achieve real-time interactions with their avatars, including facial expressions and movements.

Income advantages of Vtubers?

A. Advantages of the fan-pay model:

Vtubers often use platforms' subscription services to allow fans to support their content through monthly fees. This model provides a stable source of income because fans are usually willing to pay a certain fee to enjoy exclusive, high-quality virtual content. Subscribers not only gain special benefits but also participate in the Vtuber's fan community, creating a supportive ecosystem.

B. Unique attractiveness of virtual characters:

Vtuber's virtual characters usually have distinct personalities and unique appearances, making them stand out among many content creators. This uniqueness can attract a wider audience, especially fans of two-dimensional culture.

Virtual characters are highly malleable, and Vtubers can adjust the virtual image based on audience feedback and demands, creating content that better suits audience preferences.

C. Potential for brand collaborations and live streaming revenue:

Due to their broad audience base and popular virtual image, Vtubers become ideal brand ambassadors for collaborations. Brands are often willing to pay high prices to collaborate with Vtubers for promotions in their content. Real-time interaction on live streaming platforms also provides additional revenue opportunities for Vtubers. Audiences can support Vtubers during live streams through tipping, gifts, and other means, making live streaming a way to generate immediate income.

How can Rakosell help Vtubers increase their income?

You can use the new Taiwan platform Rakosell to create your own fan group, allowing your fans to subscribe to your content and bring you continuous monthly income. Here are methods for both novice Vtubers and those with a certain fan base:

Novice Vtubers

For novice Vtubers, you can start by creating your website on Rakosell, trying to design it in your style to stand out more easily. Besides sharing your live-action short videos on other platforms, you can also upload your videos and other insights on the website created by Rakosell, allowing you to connect with your fans further!

Vtubers with a fan base

For Vtuber users with an existing fan base, you can easily leverage your advantages on Rakosell. Through your existing fan group, you can first establish a website on Rakosell, then create exclusive content for your fans to pay to watch. You can also divide your fans into different levels, thus creating different content and products to better meet the diverse needs of your fan group! You can also set up a tipping plan, allowing your fans to tip you at any time.

What other features does Rakosell offer?

  • Establish membership websites and creator pages
  • Create free and paid membership subscription plans
  • Sell electronic virtual products, manage customer orders and data
  • Multimedia file watermarking and video protection functions
  • Create online courses
  • Establish automated member communications and sales funnels to increase sales conversion rates
  • Tipping

How to apply for Rakosell?

You only need to visit the official website of Rakosell and click on Join Now, fill out simple information, and set it up within ten minutes. You can also read the Rakosell application guide. Use the limited-time promo code 'freetrial886' now to enjoy one month free on the Rakosell Advanced Plan. Unlock unrestricted access to all Rakosell membership platform features.