What is XiaoHongShu (Little Red Book)?
In recent years, the rise of the app "XiaoHongShu" in China has attracted significant attention and usage among young people from mainland China. As of 2020, XiaoHongShu has reached a user base of one hundred million. What factors have contributed to XiaoHongShu captivating the hearts of young users from mainland China in a short period? How do the new generation of mainland youth or influencers utilize this novel sharing platform to create advantages for themselves, establish new fan groups, and generate income? This article will dissect it all for you!
Why Did XiaoHongShu Go Viral?
XiaoHongShu offers diverse channel categories, including fashion, makeup, hairstyles, skincare, fitness, technology, automobiles, language learning, and even topics like workplace and parenting, catering to various interests. For instance, in the makeup category, common shared content includes "beginner makeup" and "makeup tutorials." Additionally, the same product may have trial videos shared by hundreds of different users, enriching the content.
In a previous article, we introduced the two main methods of making money on XiaoHongShu. This time, we'll guide you step by step on how to establish your own style on XiaoHongShu before making money, making it easier for you to build a personal brand and earn passive income as a side hustle!
Steps to Becoming a Blogger
A. Attention-Grabbing Profile
On XiaoHongShu, your profile is crucial for making a good first impression. Avoid bland self-introductions and try using unique and creative language to describe yourself. For example, you can use interesting adjectives and witty phrases to convey your personality.
B. Curated Content Themes and Styling Techniques
If you have extensive experience or knowledge in a particular field, be sure to highlight it in your profile. This not only builds trust among other users but also helps establish your professional image in that field. Stories are a highly infectious way of expression. Sharing some exciting or touching stories related to you can not only attract readers' attention but also make them feel closer to your life.
Photo Notes (Single and Multiple):
Photo notes support the uploading of single or multiple photos. Unlike Instagram, XiaoHongShu's Carousel can contain up to 18 photos (compared to Instagram's maximum of 10). If the photo sizes are different, the system will display based on the size of the first photo. The size limit for photos is a maximum aspect ratio of 3:4, i.e., 1080x1440px, and a minimum aspect ratio of 4:3, i.e., 1080x810px, in .JPG and .PNG formats.
Video Notes:
Regarding video content, it is recommended to maintain a brisk pace, avoiding lengths exceeding 2 minutes, or you can divide the content into multiple segments, each lasting 1-2 minutes, to increase engagement. The video size should be 9:16, i.e., 1080x1920px.
C. More Tags (Hashtags)
To gain more effective traffic, it is recommended to add more tags (#hashtags). Generally, it is suggested to use at least three different types of tags:
- Brand Tags: These tags typically include the brand's Chinese name, English name, or tags related to the product name or series.
- Industry Tags: For example, in the case of perfume brands, tags for product categories could include #perfume, #nicheperfume, #importedperfume, while tags for product materials could include #roseperfumerecommendation, #woodyfragrance, #perfumesamples, etc.
- Seasonal Keywords Tags: These tags include keywords mentioned in the notes, as well as relevant tags for the current season, such as #doubleelevenmustbuylist, #fallwinterperfumerecommendation, #valentinesdaygifts, etc. These tags help increase the exposure of the notes and attract more user attention.
In conclusion, becoming a successful XiaoHongShu blogger requires continuous innovation and effort to establish your style and uniqueness. At the same time, make good use of the various features and tools provided by the platform to attract and retain more followers.
How Rakosell Can Boost XiaoHongShu Users' Income?
You can use the brand new platform from Taiwan, Rakosell, to establish your own fan group, allowing your fans to subscribe to your content and bring you continuous monthly income. Here are some methods for XiaoHongShu users, both new and with a certain fan base, to utilize Rakosell:
For XiaoHongShu Newcomers:
For XiaoHongShu newcomers, you can start by creating your own website on Rakosell. Write some informative or tutorial articles on topics you are familiar with and interested in, and include links to XiaoHongShu tutorial videos in the articles. Although you may not see explosive traffic results in a short time, through years of articles, you can easily earn passive traffic online.
For XiaoHongShu Users with a Fan Base:
For XiaoHongShu users with a fan base, you can leverage your existing fan groups to your advantage on Rakosell. By creating exclusive content for your fans to pay to view, you can categorize your fans into different levels and provide different content and products, making it easier to meet the diverse needs of your fan groups!
Other Features of Rakosell:
- Establishing membership websites and creator pages.
- Creating free and paid membership subscription plans.
- Selling digital virtual products and managing customer orders and data.
- Multimedia file watermarking and video protection features.
- Creating online courses.
- Setting up automated member communication and sales funnels to improve sales conversion rates.
- Tipping
How to Apply for Rakosell?
You only need to visit the official website of Rakosell and click "Join Now," fill out simple information, and set it up within ten minutes. You can also read the Rakosell application guide for more information. Use the limited-time promo code 'freetrial886' now to enjoy one month free on the Rakosell Advanced Plan. Unlock unrestricted access to all Rakosell membership platform features.