If you are an educational content creator, there is a high chance that you have a very limited audience. A few years ago, every educational creator had a very small following. Most people who followed them were from their fields. However, it has changed in 2024. Now, people value good educational content. Even an artist is interested in watching a science TikTok explaining how rockets get their thrust.
So, we have brought you the formula for how to make your educational reels viral. And byt the end of this article, you will also learn how you can make money out of it.
But first, let’s see some recent changes in Instagram algorithm that we can expect on other platforms as well.
Recent changes in Instagram Algorithm and its impact on Educational creators?
Less Emphasis on Reels, More on All Content
Instagram seems to be listening to users who felt their feeds were overloaded with Reels. While Reels remain important, the algorithm is now placing more emphasis on a variety of content types to create a more balanced experience. This means your regular photos, Stories, and Lives have a better chance of reaching your audience.
Boosting Original Voices
Source: theverge.com
Instagram is taking steps to encourage original content creation. This means two things:
- Demoting Reposts: They're reducing the visibility of content from accounts that simply repost others' work. This opens up space for original creators to shine.
- Highlighting Emerging Creators: The algorithm is actively promoting content from up-and-coming creators. This means if you're creating fresh, engaging content, you have a better chance of getting discovered by a wider audience.
These updates are meant to give users a more diverse feed and provide a platform for new voices to be heard.
Examples of Educational Video Content
There is a lot of viral educational video content on Instagram and Tiktok:
What makes Educational Videos go viral?
- Content - Crafting educational content that strikes the perfect balance between informative and entertaining, addressing topics that pique viewers' curiosity and resonate with their interests, is crucial for an educational video to captivate audiences and spark widespread sharing.
- Hook - Grabbing viewers' attention from the outset with an intriguing hook, whether a mind-boggling fact, a compelling question, or a visually stunning sequence, sets the stage for an educational video to go viral by instantly piquing curiosity and enticing viewers to keep watching.
- Editing - Seamless editing that maintains a dynamic pace, incorporates visually appealing transitions, and strategically times moments of impact or humor can elevate an educational video, making it more engaging, memorable, and sharable, thus increasing its viral potential. However, an important part of editing is B-roll footage.
- B-rolls - Incorporating high-quality B-roll footage, animations, or graphics that complement and enhance the educational content can make an educational video more visually captivating, aiding in the retention of information and increasing the likelihood of it being shared widely across social media platforms. You can use a tool like Jupitrr AI to add AI B-roll footage to your videos in minutes. You can either upload your own video or use one of their stock media.
- Subtitles/Captions - Ensuring accessibility by providing clear and accurate subtitles or captions not only makes educational videos more inclusive but also enables effortless consumption in various environments, increasing their potential reach and shareability among diverse audiences.
- Face - Featuring a charismatic and relatable host or presenter with an engaging on-screen presence can forge a stronger connection with viewers, making educational content more personable and memorable, thereby increasing the chances of the video resonating and going viral.
- Trend - Aligning educational content with current trends, pop culture references, or topical discussions can tap into existing audience interest and conversations, amplifying an educational video's relevance and increasing its likelihood of being shared and discussed widely across social media platforms.
How to get paid for your Content?
While making your educational content go viral is good you should make sure you make some money out of it. One of the best ways to earn money from your educational content is to create a community. Here is how you can build a community:
- Sign up on Rakosell
- Select the suitable plan
- Setup your community
- Upload the digital content you want to sell
- Promote your community on your channels and start making money by selling your products
Conclusion
While making your content go viral with these tips, you need to make money to sustain your channel. Rakosell is the best way to sell your products and make money out of it.