Introduction
The online world is a great place for creators, allowing them to freely share their thoughts, feelings, and daily life stories on social media platforms. New content platforms and formats emerge every day, providing talented creators with diverse ways to reach and touch more people.
In this edition of Rakosell Creators’ Bulletin, we are honored to feature a well-known creative duo from Taiwan, whose straightforward and humorous personalities have gained a strong following in the social media community. They manage multiple content platforms and channels, sharing their experiences and daily life with fans, including dealing with health challenges, and spreading positivity to a global audience. This team consists of Yuli, the creator behind the popular Facebook page "Editor Miss Yuli’s Drawing Diary" and the podcast "This, I Don’t Recommend," and her partner Yaoyao.
The Start of Their Creative Journey
From a young age, Yuli loved drawing comics and began sharing blog posts on various topics during her university years. Meanwhile, Yaoyao often posted movie reviews on the popular Taiwanese blog platform, Pixnet. After graduating, Yuli and Yaoyao worked at the same publishing house, forming a close bond and becoming good friends. During this period, a Japanese drama about editors was gaining popularity in Taiwan, which inspired Yuli to create comics on Facebook about the life and work of an editor. Due to the show’s popularity, many people became interested in editorial work, helping Yuli quickly gain a dedicated following on Facebook. As their professional roles evolved, Yuli and Yaoyao decided to expand their content by co-hosting the podcast "This, I Don’t Recommend," where they candidly discuss various aspects of life, including work, relationships, and their authentic feelings about everyday experiences.
The creative journey wasn’t always easy. While their Facebook page attracted fans, increasing traffic proved challenging due to the shifting algorithms of Facebook and Instagram. To keep up, they diversified their content by adapting their comics into short videos, sharing them across different social platforms, and successfully gaining new fans and followers.
Content Focus and Uniqueness
Yuli and Yaoyao’s success stems from their authenticity, directness, and no-nonsense approach. Before Yuli’s comics about editors, there was little online content covering this topic. She captured key issues and presented them in a clear, engaging manner, building a loyal fan base that followed her across platforms. On their podcast, they don’t put on any personas—they are simply themselves, genuinely expressing their thoughts and opinions.
As their podcast slogan goes: "Like what you like, hate what you hate, don’t recommend what you don’t recommend!"
Their boldness in speaking the truth and avoiding pretense, paired with their humorous yet deeply emotional "big-girl" vibe, has attracted fans from various Chinese-speaking regions, including Taiwan, Hong Kong, and Malaysia.
Managing and Creating Content
Yuli and Yaoyao have a well-defined division of labor: Yuli handles illustrations, while Yaoyao takes care of post-production. They also create short animated videos summarizing their podcast’s key points and post these on Instagram Reels. This strategy has proven highly effective, directing traffic back to the podcast. They believe that new listeners are unlikely to immediately invest an hour listening to a podcast, so offering bite-sized highlights makes it easier for audiences to engage and piques their interest in the full episodes. They typically dedicate three to four hours per week to content creation and release a new episode each week.
Sustained Motivation for Creation
Their motivation comes mainly from fan support and feedback. The topics they discuss can influence their listeners' perspectives or help them through tough times, which fuels their drive to continue creating. They manage a Line group with over 400 members, who regularly provide feedback after each show. Since content creation is a passion project rather than their main job, they experience little negativity. It’s a hobby that only continues as long as there are topics to discuss, without undue pressure. Seeing listeners' responses motivates them to produce even more high-quality content for their audience.
Evolving Content and Focus Adjustments
Over the years, Yuli and Yaoyao’s lives and careers have evolved, leading to shifts in their content. Yuli, who initially used the pen name "Editor Miss," worried about being perceived as inauthentic after leaving the editorial field. However, she came to see it as a phase of her life she could share with her readers, allowing them to grow alongside her. Yaoyao adds that their podcast reflects their life stages, covering topics like job interviews, workplace challenges, marriage, and romantic decisions, offering valuable insights for listeners of various ages—from preteens to working professionals.
Why They Chose the Rakosell Platform
At the start of the year, Yuli was diagnosed with cancer. During treatment, she decided to create a new series of comics documenting her journey with the disease, supported by a subscription-based model. In their search for a suitable membership platform, they found Rakosell. Unlike other platforms, Rakosell focuses primarily on Chinese content, appealing to a Chinese-speaking audience and offering a user-friendly Chinese interface for easy subscription management. Managing a platform geared toward international audiences would have been more challenging.
Rakosell’s clean interface, flexibility, multiple payment integrations, and the ease with which creators can organize content were additional draws. They wanted a platform that allowed their readers to enjoy content in an organized manner, and Rakosell provided just that—a straightforward space to document Yuli’s treatment journey through humor and unique perspectives in comic form.
Additionally, they appreciate Rakosell’s transparent and low service fees (2-4%) and free platform creation. The customer service is also exceptionally responsive and helpful.
Why Opt for a Membership Model?
On Rakosell, Yuli and Yaoyao mainly publish articles and comics. Long-form content is available via subscription, while shorter pieces are free. The subscription model keeps them motivated to continue creating, giving subscribers a sense of involvement in their creative process.
They believe that content has value; contrary to the perception that online material should be free, creators put considerable effort into their work, and even a modest fee shows respect for that effort. Subscription models are a good fit for many creators, and some may be surprised to find that their fans are willing to pay for content.
With full-time jobs, Yuli and Yaoyao’s primary goal is to share their thoughts with readers rather than make money. They reinvest subscription revenue into their community, hosting offline events to deepen connections with their listeners. Their channel operates based on genuine passion—doing what they love and speaking out honestly to reach more people.
Advice for New Creators
They suggest two main approaches to content creation: one focused on following trends to attract traffic and another like theirs—gradually building a loyal fan base by staying true to their interests, regardless of current trends. The latter requires patience and perseverance, especially in the early stages when growth can be slow and disheartening. It’s important to stick to your chosen direction, avoid chasing fleeting trends, and let your unique voice and content attract a dedicated audience.
Conclusion
The creative journey is challenging but immensely rewarding. Yuli and Yaoyao’s story demonstrates the importance of staying true to yourself and being genuine with your audience—key factors in their success.
Rakosell is committed to supporting every creator, providing an intuitive interface and flexible payment options to help them focus on their content. Whether you’re a new or experienced creator, Rakosell offers the tools and community you need to take your creative journey further.
Join Rakosell today to turn your creative dreams into reality, expand your reach, and connect with more audiences. Register now to start your journey! Whether you’re launching a paid course or building a subscription community, we’re here to help every step of the way!
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