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Patreon vs. Indiegogo: Which One Better?


Posted at:06/29/2021


As the need for Patreon alternatives grows, new platforms are rising everyday other day. This is surely good news for the creators, and indeed, all of us. Now, there's something for everyone in the market for platforms to grow and monetize their subscriber base.

In this article, I will compare the two very famous platforms online in the following aspects:

  • Introduction: Patreon vs Indiegogo
  • Platform Fees: Both Take a Cut-off on Overall Donations
  • Features and Tools: Different in Nature and Cater Different Users
  • Funding Model: Subscription-based v.s. One-time Payment
  • Content Delivery: Both Offer Great Freedom to Creators
  Patreon Indiegogo
Market and Industry Size 2,000,000+ active patrons; 100,000+ active creators 9,000,000+ total backers; ~7,000 active campaigns at any given time
Platform Fees 5-12% cut-off every month

5% plus payment processing (3% + 0.30 per transaction)

Campaign completion or ongoing

  • Indiegogo app
  • Campaign dashboard (includes analytics)
  • Social media sharing
  • Perk status fulfillment management
  • And more
Funding Model and Payment Schedule Recurring: monthly or per creation One-time: all-or-nothing OR keep-what-you-raise
Content Delivery Very liberal; even nudity is allowed Generally liberal but stricter than Patreon; nudity is not allowed

1. Introduction: Patreon vs Indiegogo

Patreon: Patreon is an American membership platform in 2013 that provides business tools for content creators such as Youtube videographers, webcomic artists and writers etc. to run a subscription service. Basically, it allows creators to monetize their work and develop a recurring income stream.

Indiegogo: Indiegogo is one of the world's largest crowdfunding platform, assists individuals, groups, and non-profits in raising funds online to bring their ideas to life. Every project is produced separately on a platform where members of the public can contribute funds in exchange for awards or the finished product. This reward-based crowdfunding approach can be traced all the way back to the beginnings of the internet.

2. Platform fees: Both takes a cut-off fee on overall donation

Patreon Indiegogo
  • Platform fee: pick 1 out of the 3 plans; taking 5-12% of the monthly income creators earn
    • The cheapest plan has limited features.
  • Payment processing fees: Standard rate: 2.9% + USD 0.30 per successful payment over $3; or Micropayment rate: 5% + USD0.10 per successful payment $3 or less

For more information, you can refer to the official website.

  • Platform fee: 5% platform fee
  • Payment processing fees: 3% payment processing fee, but campaigns are free to start. 


For more information, you can refer to the official website.

3. Features and Tools: Different in Nature and Cater Different Users

Patreon: All-rounded supporting tools and integration

Creators with a Patreon account can gain insight into and manage their campaign from a single dashboard. Data provided is linked to Google Analytics, so you can even see info on where your new patrons are coming from. The public-facing page has a place for your campaign description, reward tiers, private or public posts, and community interactions.

Example of Patreon dashboard

Discord integration is another highlighted feature of Patreon. Many creators discovered that their fans/followers like gathering in a shared area to share ideas, hang out, and encourage one another. With Patreon's Discord integration, you can provide reward tiers access to a private Discord server. For example, at the $3/mo and higher level, you might offer access to all patrons.

Example of Patreon Discord

Indiegogo: Less In-built Tools But Keep Good Track of Statistics

Through the User Dashboard (with Google Analytics) on Indiegogo, you can keep track of what is happening with the campaign once a campaign goes live. You can receive up-to-date statistics, including general traffic sources and more.

Indiegogo's dashboard

Further, the “Perk” tab of the dashboard allows you to have a clearer view of who has received their stuff and who hasn’t, your individual supporters’ contribution numbers, transactions dates, amounts and fulfilled perks and contact information. You can also organize your “perks” or rewards offered to your supporters.

Indiegogo's "Perk" tab

Referrals dashboard is another useful tool of Indiegogo. You can keep track of who is sharing your campaign, information on who has referred people to your campaign and how many donations have come from those referrals.

Indiegogo's referral tab

4. Funding Model: Subscription-based v.s. One-time Payment

Patreon: Subscription-based Platform and Ongoing Support

For Patreon, supporters, usually named Patrons, pledge a monthly fee to view the content you have created. As a creator, you can therefore generate a recurring, periodic supply of funds.

Indiegogo: One-time Payment

Unlike Patreon that has a subscription-based payment system, Indiegogo operates on a reward-based system that lets backers raise funds for startups, ideas, products, and charities. In addition, as distinct from most crowdfunding platforms which only allow you to collect the amount of money you have raised once a certain fundraising goal, Indiegogo’s flexible funding model can be all-or-nothing or keep-what-you-raise based. Thus, it is entirely up to you when you receive the funds, as long as you meet the fundraising minimum $500 to run a crowdfunding campaign on Indiegogo.

  Patreon Patreon

Regular monthly payout:

  • Monthly: You can manually withdraw your balance or have Patreon do an automatic withdrawal on the 5th of the month.
  • Deposits typically arrive within 1-5 business days, depending on your payout method.

One-time payment with In- demand

  • All-or-nothing campaign, you’ll only see the money at the end if you’re successful
  • Keep-what-you-earned: you’ll get however much money you earned.
  • Both cases: money is sent to you 15 days after your campaign ends.
  • InDemand service: Donations can still be generated after your campaign ends
Payment methods
  • Stripe: Send money to your checking account
  • PayPal: Transfer the money to your bank. Alternatively, you can apply for a PayPal debit or credit card and use that to withdraw money at ATMs or make purchases online or at stores.
  • Payonner: Creators who live outside the United States: you can use Payoneer. It allows you to transfer money to your bank or use a Payoneer card to access your cash.

Learn more: https://support.patreon.com/hc/en-us/articles/203913709-Become-a-patron-of-a-creator 

  • Direct credit/debit cards:  Visa and MasterCard are accepted accross most campaigns
  • Apple Pay/ Google Pay: launched with support from credit and debit cards of American Express
  • Stripe: Send money to your checking account
  • Other payment options: Get in touch with the campaign owner directly.

Learn more: https://support.indiegogo.com/hc/en-us/articles/526846-I-m-Having-Trouble-Contributing

5. Content Delivery: Both Offer Great Freedom to Creators

Unlike traditional content platforms like Youtube which contains stricter content guidelines and policy, creators usually enjoy more freedom on paid membership platforms. Yet, there are still restrictions in terms of content delivery on these platforms.

Patreon: Generally liberal

For patreon, creators basically a great extent of freedom:


  • Nudity (creators need to flag themselves as 18+ if their creations may be considered inappropriate for people under 18 years of age)

Not allowed

  • Pornographic material or sexual services on Patreon, which we define as "real people engaging in sexual acts such as masturbation or sexual intercourse on camera."
  • Glorification of sexual violence which includes bestiality, rape, and child exploitation (i.e., sexualized depiction of minors)
  • Doxxing, which is sharing an individual’s private information or aggregating their public information for the purpose of intimidating them through harassment
  • Bullying or harassment 
  • Hate speech, such as calling for violence, exclusion, or segregation. This includes serious attacks on people based on their race, ethnicity, national origin, religion, sex, gender, sexual orientation, age, disability or serious medical conditions.
  • Harmful and illegal activity
  • Creations that infringe on others' intellectual property rights
  • Politicians who cannot use Patreon to fund their run for office or to fund the political campaigns of others
  • Creator with a criminal past or harmful past, especially those who were caught in the act or convicted of making credible violent threats, committing violent crimes, child abuse, malicious doxing, coordinating nonviolent harm (such as fraud, money laundering, and gambling)
  • Dangerous Organizations: people with a dangerous criminal history or a known affiliation with violent or dangerous groups (including terrorist or cyber terrorist organizations, organized criminal groups, and violent hate groups)
  • Spam (posting repetitive comments or send unwanted private messages to other members of the community)

Indiegogo: Diverse Base and Generally Liberal

Indiegogo is a general-purpose crowdfunding platform that accepts all types of campaigns. On the platform, all types of projects are welcomed for fundraising. That means the regulations about who’s on the site are very lax, which can be good or it can mean lots of competition for the attention of donors.


  • Diverse base of campaign are allowed

Not allowed

  • Gambling: Lotteries, games of chance and other forms of gambling; Perks or other rewards that are not guaranteed
  • Drugs and Alcohol: cannot be marketed on a Campaign or offered as a Perk. Words or phrases (including slang names), images or videos depicting drugs, drug usage or associated drug paraphernalia are forbidden.
  • Investments and Profit Sharing
  • Harassment and Hate speech: Abusive videos, comments, or messages; Cyberbullying; Invasion of privacy 
  • Nudity and Sexually Explicit Content: Sexually explicit videos, links to websites that may contain sexually explicit material 
  • Graphically-Violent Content: Content that promotes any form of violence
  • Weapons: Weapons, ammunition, and related accessories
  • Human or Animal Remains
  • Air Transportation: Campaigns to raise funds for aircraft
  • Political Campaigns: Campaigns to raise funds for aircraft
  • Health and Wellness, Medication and Dietary Supplements

Full community guidelines of Patreon: here

Full community guidelines of Indiegogo: here

Key takeaways

To be short, with its all-rounded supporting tools, Patreon would be a viable choice for content creators who create regularly. Its constant funding model for newer endeavours taken up by creative professionals was made possible and easier by Patreon and its subscription-based fundraising model. On the other hand, Indiegogo gives you the option of launching a Patreon-like continuous crowdfunding campaign after succeeding with your initial campaign.

Nevertheless, whichever crowdfunding site a company decides to use. It's critical to understand that a successful crowdfunding campaign should be part of a larger company strategy. Hope this article enable you to make the best choice for yourself!


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